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13 MB Format: PDF, ePub, Docs Download: 528 Read: 800 The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.

Start your free trial and discover a faster way of learning! The whole lean startup movement has its origins in Steve Blank's Stanford classes. This knowledge is synthesized in The Four Steps to the Epiphany, and he has made the book one.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.

Essential reading for anyone starting something new. Author: Steven Gary Blank ISBN: Genre: Business & Economics File Size: 55. 34 MB Format: PDF, ePub Download: 919 Read: 244 The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.

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